What is Search Engine Optimization -SEO Complete Guide 2019

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Search Engine Optimization
Search Engine Optimization
SEO Stands for Search Engine Optimization where Seo Executives or webmaster tell search engines or search bots what is there web page is about and what are the key phrases and keywords to rank for in the SERP [search engine ranking pages].

Every search engine like google,bing,yahoo and ask uses some type of algorithm to rank the pages. To be very precise certain formula to rank pages in their results.

There are numerous ranking factors for ranking pages in search engines it's obvious that search engines does not disclose every ranking factors as they has been easily hacked by pro seo gurus.

Still google has been considered to use more than 200 ranking factors according to backlinko.com 

In there article brian dean have clearly mentioned all the ranking factors google uses to rank pages just have a look in the above mentioned URL.

Techniques used in SEO


  • Keyword Research [Using Paid and Free Method]
  • ON Page Optimization
  • OFF Page Optimization

let us discuss each and every topic in detail.

Keyword research Free method 

Keyword research is a technique where you can find out exact number of searches are obtained by search engine for a specific term or keyword or key phrase.

Using free tool which google has provided google keyword planner.

Using this tool we can easily find out which keyword is getting who much of traffic with the seo difficulty level.

Seo difficulty level can be self explained as the difficulty to rank a specific keyword.

There are mainly two types of keywords
  1. Short tail keyword
  2. long tail keyword

Short tail keyword mainly consists of one or two words for example seo and seo tools are consider to be short tail keywords which are very difficult to rank because of there competition level.

long tail keyword are easy to rank as the competition level is very low but there search volume is comparatively low considered to short tail keywords.

Free keyword seo tools are

  1. google keyword planner
  2. ubbersuggest
  3. keyword every where
Also Read 




Keyword research Paid method 

In this technique one has to use paid tool such as ahrefs or semrush or long tail pro. These tools are very high in price and one should use when one get good amount of hand on seo and keyword research.

These tools shows almost 100% accurate result with CPC [Cost Per click] the seo difficulty level with search volumes.


On Page Optimization

On Page Optimization techniques has following factors they are mentioned below.

  • Title Tag [Should use keyword once]
  • Meta Description [Use of keyword is essential]
  • SEO Friendly URL [underscores and space are not allowed]
  • Alt and Title tag to images
  • keyword density
  • keyword prominence
  • keyword proximity
  • Article length

Off Page Optimization

OFF Page Optimization techniques has following factors they are mentioned below.


  • Social Bookmarking
  • Directory Submission
  • Web 2.0 Submission
  • Article submission
  • Guest Posting
  • Wikipedia Backlinks
  • Profile Creations
  • PDF Submission
  • PPT Submission
  • Infographics Submission
  • .GOV and .EDU
  • Commenting 



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